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Sometimes you hear a sentence that sums everything up perfectly. Recently, someone from a large company told us about their new objective for the year: “We need to do something with AI.” Not a concrete problem to solve, no measurable target. Just something involving AI. Right now, pilot projects...

“If I’m honest, what we do isn’t particularly sexy.” Philipp Künsch says this without hesitation. After 25 years, he knows exactly how that sentence sounds. And he still says it. Because it’s true. Our customers don’t come to us because they want to sell more. They come because something isn’t...

Recently, we pulled an old document from 2007 out of our archive. One sentence stood out immediately: “Millions of francs are lost every day due to poor data quality.” It was not about major failures. It was about everyday reality. Customers are recorded multiple times, products are defined...

Without consistent master data, integrated systems cannot work reliably.

What will shape data strategy and master data management and why it matters in practice.